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return2ozma@lemmy.world to News@lemmy.world · 16 hours ago

Doritos and Cheetos debut 'NKD' options, without artificial colors or flavors

www.nbcnews.com

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Doritos and Cheetos debut 'NKD' options, without artificial colors or flavors

www.nbcnews.com

return2ozma@lemmy.world to News@lemmy.world · 16 hours ago
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The new "colorless" products will be for Doritos Nacho Cheese and Cool Ranch flavors and Cheetos Puffs and Flamin' Hot flavors.
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  • Treczoks@lemmy.world
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    7 hours ago

    So they just use the international recipes instead of the kids crayons American version.

    Have a look at “Fruit Loops” (which have only marginal relations to any fruit). There is the International version, and the American version with colors that are illegal even in China, of all places…

    • Cosmonauticus@lemmy.world
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      26 seconds ago

      Yeah because it the colors that are causing diabetes. Ppl complaining about artificial dyes in the US are missing the forest for the trees…

      Europeans bragging are just reverting to their natural sense of fake superiority.

      The rest of the world doesnt give a shit about it at all

  • ExLisper@lemmy.curiana.net
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    7 hours ago

    So marketing experts at Pepsi decided that simply removing artificial shit from snacks is not enough to sell them and you need “cool” branding like NKD (naked of dyes!). Is that why companies in US keep using chemicals that are banned in Europe? Majority of Americans will simply not buy natural food because it doesn’t look right to them?

    • monis@ttrpg.network
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      4 hours ago

      It’s all about data and conditioning.

      It’s important that customers care about superficial bullshit.

  • BedSharkPal@lemmy.ca
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    14 hours ago

    Finally. It was the unhealthy artificial dyes that were holding me back from eating Doritos.

    • CubitOom@infosec.pub
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      13 hours ago

      Atleast we won’t have to get vaccinated anymore now

  • ccunning@lemmy.world
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    16 hours ago

    “No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will,” PepsiCo chief marketing officer Hernán Tantardini said in a statement

    Confirmed: Crystal Pepsi is BACK baby!

    • ICCrawler@lemmy.world
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      14 hours ago

      Don’t get me wrong, I like the snacks. I like this shift away from artificial ingredients. But my fucking god, I hate the marketing trend of pretending like a goddamm snack food is some sorta fucking vibe/mood/lifestyle/movement. I wish nothing but the worst on the people who think this shit up.

    • Boomer Humor Doomergod@lemmy.world
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      16 hours ago

      plays Right Now by Van Halen

      • ccunning@lemmy.world
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        16 hours ago

        Just in time for Thanksgiving

        • girthero@lemmy.world
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          13 hours ago

          This is the real version of the commercial in my brain!

  • AFK BRB Chocolate (CA version)@lemmy.ca
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    16 hours ago

    The article never says what NKD stands for

    • F/15/Cali@threads.net@sh.itjust.works
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      16 hours ago

      Naked. They couldn’t use the brand name without running into trouble with naked, which is owned by either Pepsi or coke.

      • NotAnotherLemmyUser@lemmy.world
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        9 hours ago

        Wait, why would they get in trouble? PepsiCo owns all of these companies (Frito Lays, Naked, Doritos/Cheetos, etc.).

        https://wikipedia.org/wiki/List_of_PepsiCo_brands

        • F/15/Cali@threads.net@sh.itjust.works
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          8 hours ago

          Branding is still a major issue even within subsidiaries, but you’re right, they’re in a much better situation than if it were owned by coke

      • NoneOfUrBusiness@fedia.io
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        7 hours ago

        Alternate theory: This is a conspiracy to turn the Latin alphabet into an abjad. Would go along nicely with Zohran Mamdani teaching Arabic numerals.

      • AFK BRB Chocolate (CA version)@lemmy.ca
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        13 hours ago

        Ah, okay, makes sense. So not an acronym.

    • ccunning@lemmy.world
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      10 minutes ago

      No Kolor Doritos and other stuff®️

      • AFK BRB Chocolate (CA version)@lemmy.ca
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        13 hours ago

        Oh, obvious…

  • Zombie@feddit.uk
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    13 hours ago

    This is an advert.

  • tgcoldrockn@lemmy.world
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    Corporate advertising welcome in c/news now. All hail mega corp.

    • poweruser@lemmy.sdf.org
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      4 hours ago

      Slashvertisements? In your community? It’s more likely than you think

    • jared@mander.xyz
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      14 hours ago

      I’m my day we’d call 'em a shill and grab pitchforks!

  • paraphrand@lemmy.world
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    14 hours ago

    That same carbohydrate and sodium food product you know and love.

    • girthero@lemmy.world
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      13 hours ago

      Don’t forget about that ultraprocessed yummy goodness!

  • LifeInMultipleChoice@lemmy.world
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    16 hours ago

    While this is for the best, I can’t wait to trick people into eating flaming hot Cheetos

  • NChiwana76@lemmy.world
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    15 hours ago

    No more red fingers of death.

    • AsoFiafia@lemmy.zip
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      11 hours ago

      Eat them with chopsticks and avoid the finger cake entirely! I use chopsticks to eat Cheetos and Doritos.

      • Illegalmexicant@lemmy.world
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        10 hours ago

        Then I would have 2 sets of chopsticks next to my bed, which seems weird…

    • sp3ctr4l@lemmy.dbzer0.com
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      14 hours ago

      ^ The actual practical benefit.

  • AsoFiafia@lemmy.zip
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    11 hours ago

    Only have anecdotal evidence, so I could be crazy(I am. 😊), but the artificial colors can trigger intense manic episodes. I wouldn’t mind this, but it’s followed with an almost equal depressive episode and I dislike those a lot. They’ve had Simply Doritos(white cheddar nacho—tastes like white cheddar popcorn; cool ranch—REALLY good!) and white cheddar Cheetos for a while. I like them all and no episodes.

    I love flaming hots, so I am very excited about this!

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