So basically Ford is admitting “We really have to compete again, and make GOOD products that people actually WANT. Nobody here remembers how to do that, so we’re reverse-engineering products from China.”
Farley said he brings his whole leadership team on his trips to the country, where they drive as many of the latest cars that they can.
“Then we pick the four or five that we love and then we put them on a plane and fly them to Detroit. And then we drive the crap out of them, and then we take them apart and we put them back together,” he said.
So basically Ford is admitting “We really have to compete again, and make GOOD products that people actually WANT. Nobody here remembers how to do that, so we’re reverse-engineering products from China.”
Great job!
You should read the article.
That’s literally what the article says
I did