Google is weakening ad blockers as part of their MV3 extension standard and this will trickle down into all Chromium browsers. Built in ad blockers lack features compared to uBlock Origin as well.

    • danA
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      2 months ago

      The data doesn’t go to the advertiser - it’s anonymized, encrypted, and sent to an aggregation service. The data isn’t about you personally.

      This is a much better solution than what’s used for advertising today.

      • Cypher@lemmy.world
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        2 months ago

        Where’s it go after aggregation? To advertisers.

        I don’t care if it is better than the creepy shit advertisers do today because it doesn’t stop advertisers from continuing to do creepy shit.

        All it does it give advertisers MORE data. It isn’t a replacement it is an addition.

        • danA
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          2 months ago

          The advertiser doesn’t get your data directly. The data is aggregated using differential privacy so it’s impossible for them to see any individual’s data.

          • Cypher@lemmy.world
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            2 months ago

            I don’t care. There is zero benefit to me. Advertising scum can go kick rocks.

            • danA
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              2 months ago

              Would you rather pay for every site you use? Not every site can afford to have someone else cover the cost for you (which is how Lemmy servers are ran for example), and the only other business models that have worked online are either running ads, or getting users to pay for access.

    • BonerMan@ani.social
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      2 months ago

      Good luck using the internet without having that data harvested by waaaaaay worse people. Again, just opt out.