Seems like if you run a business near a military base then you would just set your prices X% higher than you really want to set them, and then offer an X% discount to all the people who shop there, knowing that everyone will wind up paying what you originally wanted to charge anyway
Related: JC Penney very publicly stopped pretending everything was always on sale, and just set everything to the “sale” price.
Despite the publicity of the move, sales tanked. Just a few months later, everyone involved was sacked, and they went back to pretending everything was always on sale.
I worked at a popular restaurant near a major VA hospital, and this is how I explained why we only had a military discount for active duty, not veterans. Surprisingly, it seemed like a satisfactory explanation more often than not.
Seems like if you run a business near a military base then you would just set your prices X% higher than you really want to set them, and then offer an X% discount to all the people who shop there, knowing that everyone will wind up paying what you originally wanted to charge anyway
Related: JC Penney very publicly stopped pretending everything was always on sale, and just set everything to the “sale” price.
Despite the publicity of the move, sales tanked. Just a few months later, everyone involved was sacked, and they went back to pretending everything was always on sale.
Wait, was that the same as the ‘not setting prices at 0.99 instead of 1.00’ company?
TIL that was part of it as well
I worked at a popular restaurant near a major VA hospital, and this is how I explained why we only had a military discount for active duty, not veterans. Surprisingly, it seemed like a satisfactory explanation more often than not.