Yeah, I read that. New leadership felt that the eternal sales stuff was bad and changed to “everyday low prices” sort of thing thinking the customers would appreciate the transparency. Nope, the fake “on sale” works.
It’s all over the place in sales across every industry. I think it is dumb but I am surprised someone actually got a lawsuit against it.
Kohls doesn’t have it always on sale. They carefully rotate stock each week to half their stuff is up front and on sale, while the other half is in the back at normal prices. The staff will direct you awat from the normal priced stuff - they don’t want anyone to pay the normal price, they just need to have it as normal price once in a while so they can claim to have a sale. (they fear if you buy the normal price you will be mad enough to not come back and repeat sales are worth more than one full price transaction)
Yes, and JC Penny crashed and burned after switching their marketing strategy away from fake “regular prices.”
Yeah, I read that. New leadership felt that the eternal sales stuff was bad and changed to “everyday low prices” sort of thing thinking the customers would appreciate the transparency. Nope, the fake “on sale” works.
It’s all over the place in sales across every industry. I think it is dumb but I am surprised someone actually got a lawsuit against it.
My naive reading is the difference here is HP slapped a discount sticker on it without changing the price.
Where Kohls, et. al. set the price extremely high and then always have it “on sale.”
Now, how companies get away with doing the same thing for Black Friday, no idea
Kohls doesn’t have it always on sale. They carefully rotate stock each week to half their stuff is up front and on sale, while the other half is in the back at normal prices. The staff will direct you awat from the normal priced stuff - they don’t want anyone to pay the normal price, they just need to have it as normal price once in a while so they can claim to have a sale. (they fear if you buy the normal price you will be mad enough to not come back and repeat sales are worth more than one full price transaction)
the difference is HP is the actual manufacturer who sets MSRP. I don’t think Kohls manufactures anything, they are just a retailer.