Tbf this new one should have higher margins than the original Bolts because it’s now a crossover which everyone loves so they’ll pay more for it, yay…
Fucking hate crossovers. Buy a car or buy an SUV if you have real need for one, nobody NEEDS a crossover, they’re ugly, they cost more (to buy, not to build) and they don’t go off road any better than regular cars.
Of course, margins are also destroyed by doing a limited run instead of making use of the tooling you’ve set up to build as many as you can sell… So this is quite idiotic. It wouldn’t eat into the Silverado or Escalade markets, those have completely different target audiences. At most it would compete with something like the Trax in their lineup.
Anyone want to hazard what the profit margin is on a top trim pickup compared to a Bolt?
Short term profit long term malaise.
$0 if no one buys them
I dont know about today’s bolts, but the originals were just zev credits/learning vehicles. They never actually made a profit.
Tbf this new one should have higher margins than the original Bolts because it’s now a crossover which everyone loves so they’ll pay more for it, yay…
Fucking hate crossovers. Buy a car or buy an SUV if you have real need for one, nobody NEEDS a crossover, they’re ugly, they cost more (to buy, not to build) and they don’t go off road any better than regular cars.
Of course, margins are also destroyed by doing a limited run instead of making use of the tooling you’ve set up to build as many as you can sell… So this is quite idiotic. It wouldn’t eat into the Silverado or Escalade markets, those have completely different target audiences. At most it would compete with something like the Trax in their lineup.