they are too addicted to lavish lifestyle they have, so greed. they would probably lower it before they call it quits. some might pivot politically to stay on the radar. i was following some poc influencers once, they never changed thier style and they were addicted having (small, but still significant revenue source) they start neglecting the company because it was stable, and this in turn neglects some of employees, when the female ones voiced thier concerns about the channel they were fired. they got pissier and pivoted right wing to stay alive.