Totally get that, makes a lot of sense. Although my original point wasn’t about professionals in technical or business settings, I was talking about regular folks. These are consumer products but they’re commonly referred to with technical/engineering names. I think it feels clunky and makes it tough for regular folks to talk about these.

When people tell their friends they got a new iPhone, they don’t say “awe check it out I got the new MYWD3LL/A.” They just say “I got the iPhone 16 Pro Max.” Simple language. There’s gotta be a middle ground here for regular folks.

I was trying to keep my examples simple for the point but cars usually have sub-brand designations that answer some or most of your questions. Like “LE” or “XR” and such. But people don’t walk around telling each other they drive a “Honda 8CVXY64LLM123GRV,” because most people don’t remember code names like that. They just say “yeah I drive an Accord, it has features x y and z that I really like.”

I get the logic here but I just don’t think most people think like this. Products are called the “Honda Accord” and the “Apple iPhone” and the “Cordless handheld vacuum” for a reason.

Maybe these code names make sense for the actual engineers working on them. But only the nerdiest of the nerdiest of nerdy consumers will remember a couple of these names. In my line of work I’ve spent a couple decades with a ton of regular folks, non-techy people. You might be surprised how many of them can barely remember what number of iPhone they’re on, and don’t even think about asking them which version of iOS is installed.

TBC: This is not a knock against people who aren’t neck-deep in every industry of every product they own. I couldn’t tell you which engine is in my Hyundai Tuscon or which generation of motor is in my cordless vacuum.

I just think these names are gibberish, probably greenlit by people who don’t think about this stuff. But they aren’t effective names for regular consumers.