This could only lead to a hostile work environment. The process and checks in it is what needs to be questioned. If it came out it was an executive bypassing process, then yes. Otherwise the process can be updated and improved. It also needs to be publicly disclosed why it happened given the nature of the claims.
Replacement electric toothbrush heads run on the same scheme as disposable razors with high margins and vendor lock in. I’ve also seen vendors (Phillips) change the design to force you to buy another base station/brush.