Unless they had, like, blue raspberry you don’t really need artificial dyes in jams, jellies, or preserves unless you’re adding a bunch of extra bullshit that overtakes the fruit’s natural color beyond the sugar and pectin.
Nah I’d bet it’s for better sales beyond reasonable shelf life, fight against oxidation discoloration causing a miniscule drop in sales close to the sell by date.
The difference it makes is marginal but when you lead sales in anything, marginal changes are like millions of dollars.
Unless they had, like, blue raspberry you don’t really need artificial dyes in jams, jellies, or preserves unless you’re adding a bunch of extra bullshit that overtakes the fruit’s natural color beyond the sugar and pectin.
Nah I’d bet it’s for better sales beyond reasonable shelf life, fight against oxidation discoloration causing a miniscule drop in sales close to the sell by date.
The difference it makes is marginal but when you lead sales in anything, marginal changes are like millions of dollars.