When released earlier this year, the alcoholic version of the popular soft drink Solo faced backlash from politicians and health bodies.
“The recognition and familiarity of the Solo branding on the packaging creates an illusion of a smooth transition from a non-alcoholic to alcoholic beverage for minors,” Abac’s decision said.
The foundation’s chief executive, Caterina Giorgia, said Abac only changed its position after Hard Solo “received intense media scrutiny when the product drew the attention of federal Parliamentarians”.
“It should not take a viral media story for the ABAC to admit that this multinational alcohol company has breached its own scheme, which is completely voluntary and has no penalties,” she said.
One person argued the beverage would “exacerbate the current teen drinking problem we have in Australia” and another wondered what will come next: “‘Hard’ Mount Franklin?
The independent MP Kylea Tink has led a push to limit or ban alcohol marketing from reaching children and argued earlier this year the beverage had issues “from beginning to end”.
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When released earlier this year, the alcoholic version of the popular soft drink Solo faced backlash from politicians and health bodies.
“The recognition and familiarity of the Solo branding on the packaging creates an illusion of a smooth transition from a non-alcoholic to alcoholic beverage for minors,” Abac’s decision said.
The foundation’s chief executive, Caterina Giorgia, said Abac only changed its position after Hard Solo “received intense media scrutiny when the product drew the attention of federal Parliamentarians”.
“It should not take a viral media story for the ABAC to admit that this multinational alcohol company has breached its own scheme, which is completely voluntary and has no penalties,” she said.
One person argued the beverage would “exacerbate the current teen drinking problem we have in Australia” and another wondered what will come next: “‘Hard’ Mount Franklin?
The independent MP Kylea Tink has led a push to limit or ban alcohol marketing from reaching children and argued earlier this year the beverage had issues “from beginning to end”.
The original article contains 537 words, the summary contains 168 words. Saved 69%. I’m a bot and I’m open source!