YouTube has found a new way to bypass ad blockers by integrating ads directly into video content via "server-side ad insertion," complicating the detection and blocking of ads. How will ad blockers respond?
I also wondered why they didn’t do this, but I think it’s tricky because the ad that gets inserted might need to be selected right at the moment of insertion. That could complicate weaving it into the video itself. But I guess they finally found a way to do it.
I also wondered why they didn’t do this, but I think it’s tricky because the ad that gets inserted might need to be selected right at the moment of insertion. That could complicate weaving it into the video itself. But I guess they finally found a way to do it.