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While I used AMD since fx bulldozer and currently using laptop with Ryzen 7 5700u and really enjoying it, downfall of intel saddens me because they keeping the GPUs prices down, i mean, would AMD and Nvidia offer 16gb GPUs in 300$ price range if intel wouldn’t bring a770 16gb for 300$ on the table first, p.s AMD always deserved first place and still deserves it now, while intel is good as catching up player which keeping the prices down
Admired AMD since the first Athlon, but never made the jump for various reasons–mostly availability. Just bought my first laptop(or any computer) with an AMD chip in it last year, a ryzen7 680m. There is no discrete graphics card and the onboard GPU has comparable performance to a discrete Nvidia 1050gpu. In a 13" laptop. The AMD chip far surpassed Intel’s onboard GPU performance, and Intel laptop was ~30% more from any company. Fuck right off.
Why doesn’t this matter to Intel? Part of why they always held mind space and a near monopoly is their OEM computer maker deals. HP, DELL, etc. it was almost impossible to find an AMD premade desktop, laptops were out of the question.
Don’t you mean relative decline?
A decline is ALWAYS relative to something, otherwise it wouldn’t make sense. So what is it really that you mean?
Intel used to be the undisputed leader both on CPU design and production process. Those positions are both lost, Intel also always used to have huge profits, but has had deficits lately, that used to be absolutely unheard of. They have lost both their economic and technological lead and they have lost marketshare, So how is that not a decline by every measure?
Actually no. If I am standing still and people move past me, I’m not moving backwards.
Your analogy is very incomplete. No one is saying that Intel’s products or technology is “moving backwards”, but rather that their market share and performance as a company are declining.
Take your person “standing still” and imagine they were previously in the lead during a marathon and suddenly stopped before the finish line. They’re not moving backwards, but their position in the race is dropping from first, to second, to third, and they will eventually be last if they don’t start moving again.
Cheap intel stock going then
I’d be very surprised if they don’t find a way to bounce back, they’ve done it before
Maybe. In the past they have always been able to rely on their dominance in the PC market. With consumers shifting away from this, I don’t think it’s so straight forward and in other emerging markets like AI they are way behind.
At least they are finally putting actual money into R&D. This article was a really good read. Will be interesting to see how and if Intels investments pay off.
Yup, they need to fund engineering. That’s what AMD did, and it turns out that’s a good strategy. Companies need to provide value to customers, and then marketing’s job is easy.
Either they make a phone chip … or they continue to rot to obscurity.
Why? AMD doesn’t make phone chips, yet they’re dominating Intel. Likewise for NVIDIA, who is at the top of the chip maker list.
The problem isn’t what market segments they’re in, the problem is that they’re not dominant in any of them. AMD is better at high end gaming (X3D chips especially), workstations (Threadripper), and high performance servers (Epyc), and they’re even better in some cases with power efficiency. Intel is better at the low end generally, by that’s not a big market, and it’s shrinking (e.g. people moving to ARM). AMD has been chipping away at those, one market segment at a time.
Intel entering phones will end up the same way as them entering GPUs, they’ll have to target the low end of the market to get traction, and they’re going to have a lot of trouble challenging the big players. Also, x86 isn’t a good fit there, so they’ll also need to break into the ARM market a well.
No, what they need is to execute well in the spaces they’re already in.
When AMD introduced the first Epyc, they marketed it with the slogan: “Nobody ever got fired for buying Intel. Until now.”
And they lived up to the boast. The Zen architecture was just that good and they’ve been improving on it ever since. Meanwhile the technology everyone assumed Intel had stored up their sleeve turned out to be underwhelming. It’s almost as bad as IA-64 vs. AMD64 and at least Intel managed to recover from that one fairly quickly.
They really need to come to with another Core if they want to stay relevant.
Actually, AMD do make phone chips. That is, they design the Exynos GPUs, which are inside some Samsung devices
Huh, TIL. It looks like they basically put Radeon cores into it.
Lol … AMD dominates ? They have half the revenue .
Yes, and 5 years ago, they had very little of it. I’m talking about the trajectory, and AMD seems to be getting the lion’s share of new sales.
I hope for the best for AMD … they make great products… I own several AMD machines.
But ARM and the trust built around it … continues to eat their market … I see Intel as having more of a fighting chance.
IF THEY RESTRUCTURE … or whatever the fuck their strategy is.
I don’t really see ARM as having an inherent advantage. The main reason Apple’s ARM chips are eating x86’s lunch is because Apple has purchased a lot of capacity on the next generation nodes (e.g. 3nm), while x86 chips tend to ship on older nodes (e.g. 5nm). Even so, AMD’s cores aren’t really that far behind Apple’s, so I think the node advantage is the main indicator here.
That said, the main advantage ARM has is that it’s relatively easy to license it to make your own chips and not involve one of the bigger CPU manufacturers. Apple has their own, Amazon has theirs, and the various phone manufacturers have their own as well. I don’t think Intel would have a decisive advantage there, since companies tend to go with ARM to save on costs, and I don’t think Intel wants to be in another price war.
That’s why I think Intel should leverage what they’re good at. Make better x86 chips, using external fabs if necessary. Intel should have an inherent advantage in power and performance since they use monolithic designs, but those designs cost more than AMD’s chiplet design. Intel should be the premium brand here, with AMD trailing behind, but their fab limitations are causing them to trail behind and jack up clock speeds (and thus kill their power efficiency) to stay competitive.
In short, I really don’t think ARM is the right move right now, unless it’s selling capacity at their fabs. What they need is a really compelling product, and they haven’t really delivered one recently…
Pretty incisive article, and I agree.
In retrospect, I think the marketing/sales/finance corporate leadership idiocy that’s intensified over the last couple decades is the single biggest contributor to my deep sense of frustration and ennui I’ve developed working as a software engineer. It just seems like pretty much fucking nobody in the engineering management sphere these days actually values robust, carefully and thoughtfully designed stuff anymore - or more accurately, if they do, the higher-ups will fire them for not churning out half-finished bullshit.
That’s why I like my steam deck so much: the design is so thoughtful and adapted to its own needs, and unfortunately that’s a rare sight lately (not just in technology).
Yeah… I’ve been thinking about popping for one for a while now. I should probably just go for it.
Out of curiosity, is the etched AR glass on the top end model actually worth it, or is that more of a gimmick?
I bought the LCD without and later switched to oled with. Honestly. I barely notice it. Go for the cheapest oled option. That is a change you will notice, unlike the the etching.
Good tip. Thanks, friend!
