My YouTube subscription costs 0. ublock Origin.

Does…. Any one, actually, you know, subscribe for YouTube?

Wait, what the FUCK!?!

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

I’ve been paying $4/month over market rate this whole time?

I pay $22 per month for the family plan because I don’t want my kids or my folks to have to be constantly inundated with ads. And I enjoy being and to play free music that is exactly the songs I want.

I was really upset when they raised the price on me, and kicked me off the grandfather plan. But in the end I decided it was still worth it.

But what the real cost to Google is here is that they have evaporated my loyalty and good will. I now see them as a company that will squeeze me when they know they can get away with it, and that my loyalty and being an early adopter means nothing to them.

That will definitely affect every future buying decision I make for future products and services.