• ancap shark@lemmy.today
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    6 months ago

    Like any other holiday ever.

    In Brazil we have Dia dos Namorados (Lovers’ Day) on June 12 instead of Valentine’s Day on February 14 because of a marketing campaign to sell gifts in part of the year that sales were weak. The idea was to create a holiday where lovers would exchange gifts. “You can’t prove love just by kissing!” said their slogan