…things need to change, or Toyota, the world’s largest car company by sales, “will not survive.”
…If Toyota feels like it’s losing ground, then the ground is probably moving.
The problem isn’t just one thing, either. It’s everything, everywhere, all at once. Chinese automakers are gaining ground quickly and setting a new standard for manufacturing costs. Software is becoming a core part of cutting-edge vehicle. Tariffs are still a thing. The auto industry has seen more upheaval in the last few years than it did over the last several decades…
Toyota has always had extremely strict quality standards…But that could soon change.
The brand is implementing something that it calls “Smart Standard Activity.” This is meant to slash…quality standards…Toyota believes it will lower the price of its components…
Jackery, Ecoflow and Anker are all going to be crazy overpriced because they spend all their money on marketing. That’s why you see them absolutely everywhere.
Some of the good Chinese brands are selling 5kWh for ~$800. And even that has a markup that these Chinese auto brands won’t.
Like Amazon undercutting dipers to take over and then raise the prices. China is doing similar on the scale of nations. They want to be the next US in 50ish years. They’re using economics to do it.
China is intentionally undercutting the rest of the world in clean energy tech, to establish a global monopoly. They see how important it will be, and want the world to be dependent on China for its energy.
That sound too virtuous. They’re heavily investing in lots of different emerging technologies in order to dominate them, yes. Creating cost-efficient energy storage is wildly profitable.
I do wonder how much it would cost to build a code-compliant, UL-certified/listed system for home battery backup at 50 kwh, with a system that knows to balance things between cells over many charge/discharge cycles.
I gotta imagine a lot of the value add of the established names is that they actually operate in the U.S. (even though all 3 companies I named are Chinese owned). That’s not just about marketing (even if it is true that having U.S. operations helps significantly with marketing), but the cost of certifying for different third party safety standards, and having assets/operations that bring them within reach of U.S. courts and regulators.