Just make your website a progressive web app, then the end user can install it just like a native app and you skip all the BS that a native app needs. And only one platform to support.
I don’t think Apple let you put PWAs in the App Store, and the install process for mobile is deliberately awkward for a regular user.
Also AIUI they also don’t allow push notifications for PWAs, which is another thing marketing teams are really keen to have. It’s truly a race to the bottom.
You are right that iOS has some limitations, which I guess could be a deal breaker, but I’ve personally found it to be a great middle ground for most use cases. And android works amazing with them, so I guess it mostly depends on your target demographic. I’ve just used it in the past and it’s worked great for me.
Just make your website a progressive web app, then the end user can install it just like a native app and you skip all the BS that a native app needs. And only one platform to support.
I don’t think Apple let you put PWAs in the App Store, and the install process for mobile is deliberately awkward for a regular user.
Also AIUI they also don’t allow push notifications for PWAs, which is another thing marketing teams are really keen to have. It’s truly a race to the bottom.
You are right that iOS has some limitations, which I guess could be a deal breaker, but I’ve personally found it to be a great middle ground for most use cases. And android works amazing with them, so I guess it mostly depends on your target demographic. I’ve just used it in the past and it’s worked great for me.