This is not Audi, but AUDI, which is a joined venture between FAW Volkswagen and SAIC. Obviously FAW Volkswagen is partly owned by Audi and sells cars under the Audi brand in China, which is not the new joined venture AUDI. So AUDI is not the brand selling heated seats and stuff, but Audi is, which partly owns AUDI.

Got it? And yes this is really stupid.