The issue is that nVidia are increasingly marketing their consumer grade GPUs to “prosumer” users. Whether that is small research groups working with “AI” or people farming the latest memecoin or… the other things you would need REALLY REALLY high bandwidth linear algebra from and let’s move on.
Whereas AMD are actually still targeting that consumer market. I think it was the nvidia 40x generation where their consumer cards had like no memory at all and AMD were pumping out 16 GB on their cheap(-ish) models? My brain can only remember card generations while I am actively shopping and… yeah.
And yeah. I would LOVE an AMD card with 32 or even 64 GB of even slower memory. But games are still going to target nvidia because people keep buying it and that means that you just won’t have much use beyond the 8 (or apparently now 16) GB that nVidia are going to let you buy. At which point… why waste money?
As for the prosumer and enterprise space? nVidia… have a long history of being assholes and previous GN videos have talked about the behind the scenes pressure they allegedly apply to system integrators and the like. And I will leave that there for Reasons.
But yes, many mid-tier and even high-tier companies could benefit from just buying AMD cards and there is very much a market for “high end” AMD cards… it is just that they have so few customers to make it worthwhile.
The issue is that nVidia are increasingly marketing their consumer grade GPUs to “prosumer” users. Whether that is small research groups working with “AI” or people farming the latest memecoin or… the other things you would need REALLY REALLY high bandwidth linear algebra from and let’s move on.
Whereas AMD are actually still targeting that consumer market. I think it was the nvidia 40x generation where their consumer cards had like no memory at all and AMD were pumping out 16 GB on their cheap(-ish) models? My brain can only remember card generations while I am actively shopping and… yeah.
And yeah. I would LOVE an AMD card with 32 or even 64 GB of even slower memory. But games are still going to target nvidia because people keep buying it and that means that you just won’t have much use beyond the 8 (or apparently now 16) GB that nVidia are going to let you buy. At which point… why waste money?
As for the prosumer and enterprise space? nVidia… have a long history of being assholes and previous GN videos have talked about the behind the scenes pressure they allegedly apply to system integrators and the like. And I will leave that there for Reasons.
But yes, many mid-tier and even high-tier companies could benefit from just buying AMD cards and there is very much a market for “high end” AMD cards… it is just that they have so few customers to make it worthwhile.
I dunno what your talking, but all AMD has to is this:
Pick up the phone.
Tell their OEMs VRAM restrictions are lifted.
Put it down.
…That’s it.
They’d make seperate SKUs with double the VRAM. AMD doesn’t have to waste a cent.