Data published by the U.K.’s Society of Motor Manufacturers and Traders (SMMT) showed Tesla’s new car sales dropped by nearly 60% to 987 units last month, down from 2,462 a year ago.
BYD sold 3,184 units in the U.K. in July, more than quadrupling its sales from a year ago. The company enjoyed similar success in Germany, notching a year-on-year sales uptick of nearly 390%.
According to data from the German KBA (January–July 2025), Tesla now holds a 3.4% market share in the EV segment in Germany (equivalent to 0.6% of the overall car market). Just 1 in 30 newly registered EVs in Germany is a Tesla.
Since 2019, Tesla’s share of the German EV market has dropped by 80%. Back then, it was 17%.