Warner Bros. Discovery Announces Post-Separation Company Names, Executive Leadership
variety.com
Warner Bros. Discovery announced corporate names and senior leadership appointments for when the company separates into two separate entities.
  • ilinamorato@lemmy.worldEnglish
    84·
    4 个月前

    Only the business consultants who recommended rebranding “HBO Max” to “HBO Max” (over the course of three years) could’ve come up with something so bold.

    • darthelmet@lemmy.worldEnglish
      29·
      4 个月前

      If you ever feel like your job is meaningless, remember that there are people who are paid to be marketers.

    • slaacaa@lemmy.worldEnglish
      25·
      4 个月前

      It was McKinsey both times, and they made over 100 million dollars on it (not kidding)

      • ilinamorato@lemmy.worldEnglish
        10·
        4 个月前

        Yep. The single biggest con job Zaslav ever fell for, and he fell for it twice.

        He might literally be the worst man in show business. Both in terms of human decency and business acumen.

      • Nico198X@europe.pubEnglish
        4·
        4 个月前

        This is why I moved into B2B. It’s stupidly absurd. They’ve lost all sense of the real value of money and just toss it around willy nilly.