Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Does the AI know that it would have to pay me to fly Delta? Has it been trained on that data?
No but I’m sure it will be informed by Facebook when your best friend dies and when the funeral will be so that flight will cost twice as much.