Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
This could really suck for us because customers without a good advertising ‘paper trail’ (like many on Lemmy, I imagine) could get slapped with high default pricing.
…Otherwise (if they default to low pricing), people would try to game it, and they’re probably aware of that.