Funny how “self awareness” has two meanings here. It’s the essence of what makes humans the smartest animals, but the problem you’re referring to—lack of self reflection—is one of the most common problems amongst people today. Common sense ain’t so common.

Like most popular social media sites, you usually won’t see very valuable discussion in the comments, at least in my experience. It’s mostly for people to post news, research, and so on, and follow the big names or organizations in their field.

Most of the valuable information is diffused via posts but I do put a bit of time and effort into trying to filter out all the crap posts like memes, the faux inspirational stuff, self-aggrandizing nonsense, etc.

The threat is a new sustainable community that’s sheltered from advertising that people could leave Factbook/Instagram/whatever and go to.

So then why was Meta trying to get Threads to be on the Fediverse? Of course they’re aware of any potential threats, no matter how small.