Or maybe it has to do more with the region in which they’re lost. The USCG is typically very good about aiding anyone within their AOR, no matter their socioeconomic class. This should be framed more as “why isn’t Europe/Greece doing their jobs” than “why are the USCG/Canada actually doing their jobs”.
I only found out about the emoji keyboard when I got a Microsoft ergo keyboard at work, and it has a dedicated button for the emoji keyboard