The sad thing is you only need one company to enter the market with aggressive prices so the others are forced to react (and admit they were abusing their clients).
That’s what happened in France with Free, and now everyone can have 15 to 30€ good internet. Caps are something never heard of. Later they did the same thing with mobile networks and now most of Europe have cheap unlimited no roaming etc. Zero company went bankrupt, they just had to learn how to reduce their margins.
As a result I have a 10Gb/10Gb fiber with tv for 40$
With the price of sata ssd it’s easy to slowly build an ssd raid for gaming.