

My local movie theater in the heart of downtown has taken down all the movie posters outside the entrance and replaced them with a single screen that only shows ads for overpriced popcorn “deals”.
Before, anyone walking by knew which movies were currently playing; now, all they know is just how outrageously expensive the popcorn is.
I haven’t been to that theater since.










Yeah, I guess I should. I just can’t quite understand how anyone could fail to realize how absurd it is for a movie theater to use its most prominent advertising space not for promoting its movie lineup, but for food offerings.
To me, this strongly suggests that this movie theater—which is part of a large chain—now sees its main product as food rather than movies.
I have absolutely no sympathy for that, and I can only applaud it when a company like that loses customers because of its own idiocy.