WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

    • malfisya@piefed.social
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      11 hours ago

      The most important people in my life is my family, especially my parents. Teaching them to try new app to chat to me is easy enough but all of their friends and groups are still on whatsapp.

      Making them juggle between two apps (separating how they interact to me and totheir friends) is not easy. Justifying it is even harder, they simply don’t care (to understand) the implication.

      Rather than make them confused and worried about not being able to contact me, I just have to accept the status quo. It is the conclusion I arrive at.

      Must be nice tho to not use any Meta product. :)