From the article: “In some ways, the current situation has spurred an arms race. YouTube has inadvertently improved ad blockers, as the new knowledge and techniques gained from innovating within the YouTube platform are also applicable to other ad and tracking systems.”
YouTube does have the advantage of scale, I wouldn’t expect a federated solution to match their condition, but I’m hoping it can become good-enought as an alternative.
PeerTube isn’t going to provide a solution, they explicitly state this in their FAQ. But there’s no reason why other platform couldn’t handle monetization AND federate through AgtivityPub (or its successor). If Nebula or Patreon wanted, they could join the federation and make some videos accessible this way. The one holdout would be video that are only accessible to paid subscribers, they wouldn’t make them freely accessible via a federation.
From the PeerTube FAQ:
None of the three items I mentioned involved scale. Two of them mentioned cost to host and one mentioned advertising the creators’ work.
The CEO of Nebula has explicitly stated he isn’t creating a YouTube competitor. Nebula has a paywall which is important to its business model. It could never afford self hosting for free.
Even if PeerTube solves the hosting cost problem, you still have two advantages that a YouTube like system has over a PeerTube like system.