2 pizzas, a small order of breadsticks, and wanted to splurge and get cinnamon sticks.
Pizzas are a “Buy one get one deal!” at 13 bucks a pizza. Figured what the hell, I’ll splurge on desert then with the deal. Get to checkout… hold on a minute… 50 dollars for pizza?! Wait a minute 80 dollars after fees and taxes?!
Usually I only use Doordash for finding something, then I order direct from the store. I just saw the sweet “buy one get one” deal and thought eh, fine I’m here. Right, that’s why I stopped using door dash. I’m not spending 80 dollars on freaking pizza. I’ll just go pick it up and spend a quarter of that price.
At least I would have saved the $3 dollar delivery fee. Phew. Thanks DoorDash.
Except there’s a local market price for that pizza. If your pizza is on par with a pizzeria two minutes away and doesn’t do free delivery, you can’t charge more. You’ll lose all your pickups to them.
Except that other pizzeria two minutes away isn’t only pricing it’s pizza for walk-ins either, it’s offering free delivery to steal the customers further away from the other pizzeria. They both would have the charge built into their pizza, so it’s irrelevant. Unless that pizzeria doesn’t do any delivery at all, in which case the first pizzeria doesn’t have to worry much as it has all the business for people who don’t want to come in and pick up pizza.
This only makes sense if they are trying to grow and customers are rational actors at every purchase point. Neither is true in this situation. And it’s obvious because there pizzerias that have delivery fees in the same marketplace as ones with free deliveries.