Note that they’re buying data from data brokers - companies like Acxiom, Epsilon Data Management, CoreLogic, Equifax Information Services, etc. These companies are primarily in the business of collecting data and selling it.
They’re not buying data from companies like Google and Facebook. Those companies don’t actually sell your data; they sell ads that are targeted using the data.
Note that they’re buying data from data brokers - companies like Acxiom, Epsilon Data Management, CoreLogic, Equifax Information Services, etc. These companies are primarily in the business of collecting data and selling it.
They’re not buying data from companies like Google and Facebook. Those companies don’t actually sell your data; they sell ads that are targeted using the data.