From the article:
And this bumps up against another part of Cory’s enshittifcation concept: it only works when switching costs are high. Social media can make that work. But I’m not so sure that Reddit has the sheer gravitational pull that social media has. Yes, there are social media-like communities on various subreddits. But, on the whole, the communities are built around topics, and it’s kind of easy to just move elsewhere (again, fediverse options Lemmy and Kbin are already looking pretty nice for that).
Human accounts and generally the main content creators on top of it. The ones who create posts, the ones who drive discussion and commentary.
The bulk of their ad revenue probably comes from lurkers and consumers, but their platform is built entirely on the aggregation of a small subset of the power users. You need both. He doesn’t seem to really understand that. Sure you can replace mods, maybe they’re better, maybe they’re worse, but you can’t replace content creators and force conversation.
He’s definitely sweating bullets by the way he’s throwing everything at the wall to see what sticks.
Yeah, he is doing everything that contradict what he said or set out to do just to make quick bucks and maybe so that he can pull the CEO->CEO->CEO route like many past CEOs after successfully IPO reddit. If that ever happens, what happen to reddit is no longer his concern, that’s why he didn’t give anything a fuck to achieve that goal.
IMO, reddit have 4 main components:
Any user can be a combination of above when they visit different parts of the reddit, but what spez pissed off most are the “mods/active” aligned users. (if I category my reddit profile, I am like 0.5% creator, 29.5% active, 70% passive. )
Simply put, reddit won’t survive with just creator and passive consumer, the community like features(asking questions/sharing tips) are essential for a sub to survive. It’s not going to implode and snap away, just slowly become a bot create/bot comment/bot mod/bot upvotes farm.