I have many nerdy friends who have been Linux users for ages. But most of them don’t know such a thing as Openwrt exists or have never bothered to give it a try. It’s a very fun piece of software to play with and can be extremely useful for routing traffic. Wondering why it isn’t more popular/widely used.
I’ve known about it for years, but my router is loaned from the ISP so I can’t install any custom OS on it (although I’ve considered buying my own for a while because I can’t even do proper DNS for my internal network on it). A while back I used to have a router, but the default OS was enough for my needs so I also never considered installing anything different.