A Florida man was arrested Tuesday morning after he drove through a closed beach and into the ocean in Volusia County.
According to the Volusia County Sheriff’s Office, shortly before 9 a.m., deputies were called to New Smyrna Beach after a vehicle drove around a closed gate and accessed the beach without paying the toll fee.
Pointing this out only excerbates the problem and continues to keep that brand salient (present) in your mind, which is the main goal of modern advertising.
The best thing you can do is not talk about that brand unless it is especially relevant.