"Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else."

Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:

Three screenshots of different emails from Ticketmaster showing the same three people, but with the colours of their clothing changed. The caption beneath follows the formula laid out in the previous paragraph

Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.

    • ReallyActuallyFrankenstein@lemmynsfw.comEnglish
      2·
      14 hours ago

      At this point Minority Report’s mostly ordered but slightly corrupt-behind-the-scenes society seems almost utopian.

      Nope, we’re getting Biff Tannen’s Back To The Future 2 reality as a base, with a free AI dystopia expansion pack.

      • Alphane Moon@lemmy.worldEnglish
        1·
        12 hours ago

        Some of the people in the society portrayed in the Minority Report movie seemed to be doing fine, but it was clear that a lot of people were also living in rather miserable conditions. Not to mention the brutal security services that reminded me of russia.

        It’s been a while since I read the novella, but I vividly remember Spielberg’s adaption having a society that was much more flashy and sanitized. The world in the novella was a nihilistic, proto-cyberpunk world with 50s pulp space scifi motifs.