I often hear, “You should never cheap out on a good office chair, shoes, underpants, backpack etc…” but what are some items that you would feel OK to cheap out on?
This can by anything from items such as: expensive clothing brands to general groceries.
You’re conflating copackers with brands.
Store brands will go to the same copackers, truth. But the copacker will not just make a premium brand product for a store brand at a lower cost. It will be a recipe made to a taste/price spec. Maybe all the ingredients are sourced from the same place, but the recipe will be different.
What can be nearly identical are branding tiers. Large companies like Unilever, Johnson & Johnson, Procter & Gamble etc will sometimes have multiple “competing” brands in the same market, all made in the same factory.