Homebuilding giant Lennar has a large stockpile of houses it can’t sell at current asking prices. Instead of lowering home prices for the public, the company has launched an e-marketplace catering to wealthy investors and corporate landlords.
Homebuilding giant Lennar has a large stockpile of houses it can’t sell at current asking prices. Instead of lowering home prices for the public, the company has launched an e-marketplace catering to wealthy investors and corporate landlords.
The strategy is to go to those people who can hold assets without needing short term cashflow.