But I’m saying, why do we have to sexualise it? Because a few people do? Because someone at Meta knew some person would and used it as a sly marketing technique?

This is why. Especially because Meta is doing it as a “sly marketing technique”; they are exploiting a child using her sexuality without her express consent (I don’t give af what the ToS says about implicit consent), and now if anybody who has seen those ads, sees her on the streets they might harass her about it.

It’s noble of you to want to keep normal things normal. In a perfect world, none of this would be an issue at all, and Meta would’ve reached out to the girl and/or her parents to ask for permission. People wouldn’t be up in arms about it, and we’d all be living happy, productive lives as a utopian society.

But that’s not the word we live in, and pretending otherwise is a disservice to those who are exploited. We must recognize the atrocities for what they are, and act accordingly.