I’m sure this is rhetorical, but in case anyone doesn’t know the game plan: they want to exploit the sudden uptick in people looking into Kirk to draw more people into his ideology, which works best if the newcomer thinks he was well liked and respected.

If someone sees his true beliefs from the beginning, they’ll be more likely to see it for the putrid vomit that it is, but if they first believe he was an intellectual free-thinker brutally murdered for speaking the truth, they may give his bigotry more weight when they stumble upon it later.