SAN FRANCISCO – August 19, 2025 – Fastly, Inc. (NYSE: FSLY), a leader in global edge cloud platforms, today released its Q2 2025 Threat Insights Report, exposing a striking shift in the nature and scale of automated web traffic. Analysis of traffic from mid-April to mid-July shows that AI crawlers made up almost 80% of all AI bot traffic observed, with Meta generating more than half and eclipsing both Google and OpenAI combined.
It would not surprise me to see that the traffic traced back to “scrapers”. A user’s perceived relevance often ties to the recency of the dataset.