Brian Cornell to be replaced next year as retailer navigates boycott over its scaling back of DEI initiatives
The CEO of Target is stepping down, as the embattled retail giant seeks to turn around its fortunes amid an ongoing customer boycott over its scaling back of diversity, equity and inclusion (DEI) initiatives.
Brian Cornell will be replaced next year by Michael Fiddelke, Target’s chief operating officer, the company said on Wednesday.
It’s the illusion of change because they are scared shitless, rearranging deck chairs to try to appease their investors—who are very much interested in Target “fixing” their falling sales. Jokes on them, though, because customers have found alternative (read: better) places to buy their shit and aren’t going back.