Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?
Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?
My guess is that they’re trying to appeal to Americans, who still identify Australia with “that’s not a knife” and “shrimp on the barbie”.
Fair but like tell us to come see the bin chickens and we’ll be intreagued