Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
That was my first thought. Even if the system does not know people’s protected class status, does not mean it cannot discriminate against them.
I’ve recently been looking at how Facebook’s advertising algorithm works, and it is a piece of pure fucking “the AI did it not us” evil. It can seek out all types of vulnerable people and target them on stuff that if a human salesperson did it you’d call them a sociopath.
Anorexic? Body confidence issues? Financial problems? Signs of susceptibility to fascist messaging? Here’s some paid messages from people who want your dollar. Seriously that whole place needs shutting down, it’s the worst thing to happen to humanity in recent history.