• @danA
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    1 year ago

    You’d be surprised. Advertisers wouldn’t be running the ads if they didn’t have positive ROI (return on investment). A good ROI is usually at least 5x (that is, for every dollar the advertiser spends on ads, they make five dollars). Google’s estimates are even higher at 8x:

    we conservatively estimate that for every $1 a business spends on Google Ads, they receive $8 in profit through Google Search and Ads.

    (source: https://economicimpact.google/methodology/)

    Retargeting ads - the ones where you view a product somewhere then see ads for it on Google, Facebook, etc - are especially successful. They have a very good clickthrough rate since the product is already something the user expressed interest in.