First off, yes, this is a pretentious sock bag for rich people… or “aspirational” or design-focussed people, let’s say.
But it makes perfect sense.
Apple does collabs on accessories all the time, from Hermes to Belkin and Logitech. They’ll sell them in their stores if they’ve have input, generally.
If anyone needs some background on [Issey Miyake](https://mds.isseymiyake.com/im/en/), this is a good read. People are mentioning the “A piece of cloth” line, but this goes back to the founding principle of that design company, there’s even a series of industrial weaving machines started in the 90s named A-POC (yes), one of which lives in MoMA.
Designers at both companies probably adore each other’s work, they’re all pretentious types who turn function into fashion, but won’t say as much. They’ve probably been champing at the bit to collaborate for years, but like, what could we make?
A piece of cloth(ing) for an iPhone. Obviously. Because for people outside the Apple bubble, they’re basically the iPhone company. Use a weaving machine. This was literally the only way to fulfill all their remits. If you asked AI to come up with a collaboration between the two, it would most likely… well let’s check.
The “iFold” Tote - A structured pleated tote bag that embodies Apple’s material minimalism and Miyake’s textile innovation.
The “AirPleats” Scarf - A sculptural pleated scarf inspired by airflow and minimal form — an homage to both the “Air” line and Miyake’s signature pleats.
The “iLine” Pouch - A small, sculptural accessory pouch or sleeve—Philosophy: “Soft engineering.”
I mean tbh some of these are more whimsical and interesting, but probably don’t hold as broad appeal, so the bag sock it is. This is actually pretty boring news now I’ve read a lot more about Issey Miyake. Potentially that’s on Apple, they spent most of their collaborative time shitting on whimsy? Maybe? Probably just the broadest, cheapest (to produce!), most marketingest thing they could excrete. It’s a bit sad really.
“It makes perfect sense” is a funny way of saying “its the word “pretentious” made of cloth with a profit margin % in the six digits by one of the worlds greediest, shittiest companies in a sea of companies that stand out for their shitty greed”.
Not trying to be a contrarian here but I don’t believe just the word “greed” covers 230 dollars for a phone sock.
It’s cartoonishly exaggerated greed, and the fact that most people will just shrug and go “That’s Apple!” Is part of the problem. Instead of the general populace looking at this, expressing the correct amount of disgust, and watching the shitty company burn to the ground, people celebrate and anticipate their releases.
I forgot to put industrial weaving machine into the LLM, and well top result is now:
1 The “Woven Loop” — Sculptural Woven Bag
Concept:
A minimalist woven shoulder bag or clutch, created entirely from a single continuous industrial weave, without seams or hardware — a textile “unibody,” echoing Apple’s aluminum unibody design.
Made using Issey Miyake’s three-dimensional weaving technology, creating form and volume directly from the loom.
Followed by a pouch and a sash… so really I have to wonder if actually this was just a lazily AI generated idea all along.
First off, yes, this is a pretentious sock bag for rich people… or “aspirational” or design-focussed people, let’s say.
But it makes perfect sense.
I mean tbh some of these are more whimsical and interesting, but probably don’t hold as broad appeal, so the bag sock it is. This is actually pretty boring news now I’ve read a lot more about Issey Miyake. Potentially that’s on Apple, they spent most of their collaborative time shitting on whimsy? Maybe? Probably just the broadest, cheapest (to produce!), most marketingest thing they could excrete. It’s a bit sad really.
The pattern on the inside is weirdly a lot nicer.
They should collab with women’s jeans manufacturers to make sure the pockets are big enough for a phone.
“It makes perfect sense” is a funny way of saying “its the word “pretentious” made of cloth with a profit margin % in the six digits by one of the worlds greediest, shittiest companies in a sea of companies that stand out for their shitty greed”.
That is what I said, but sorry I used too many words to say greed as a motive is too simplistic
Not trying to be a contrarian here but I don’t believe just the word “greed” covers 230 dollars for a phone sock.
It’s cartoonishly exaggerated greed, and the fact that most people will just shrug and go “That’s Apple!” Is part of the problem. Instead of the general populace looking at this, expressing the correct amount of disgust, and watching the shitty company burn to the ground, people celebrate and anticipate their releases.
Fucking mind boggling.
Probably like other accessories it’s the manufacturer who sets the RRP, but yeah, as usual, they’re going to be happy to get their cut.
Tim Cook has turned Apple into the company it is today through that (clearly revolting) ethos.
I forgot to put industrial weaving machine into the LLM, and well top result is now:
Followed by a pouch and a sash… so really I have to wonder if actually this was just a lazily AI generated idea all along.